New Consumer Protection Rules: The 2025 Direct Marketing Opt-Out Registry
The NCC is establishing a strict new opt-out registry for direct marketing. Discover how this protects your privacy and what it means for businesses.
October 2025 Update: The National Consumer Commission (NCC) has introduced draft amendments to the Consumer Protection Act (CPA) regulations that will significantly change the landscape of direct marketing in South Africa.
The New Opt-Out Registry
For years, consumers have been frustrated by unsolicited calls and messages. The new regulations establish a centralized Opt-Out Registry. Once a consumer registers their number, it is illegal for *any* direct marketer to contact them.
Obligations for Businesses
Direct marketers are now required to register with the NCC annually. More importantly, they must "cleanse" their databases against the Opt-Out Registry every month. Failure to do so can result in substantial fines and enforcement action.
What This Means for You
This is a major victory for consumer privacy. If you are tired of spam calls, you will soon have a powerful, legally enforceable tool to stop them. At Legal Wellness, we can guide you on how to register and how to lodge complaints against non-compliant companies.